🎬 Free Calculator

UGC Rate Calculator

Find out what to charge brands for your UGC content in 2026. No email required.

Use 0 if you're purely a UGC creator (no personal audience)
0.5%5% good10%+ excellent
Likes + comments ÷ followers × 100
Higher-value niches command higher rates
Usage rights add significant value — always charge for them
Suggested rate per deliverable
$—
Enter your details and click calculate.
Note: These are market-rate estimates based on 2026 creator economy benchmarks. Actual rates depend on your portfolio quality, brand size, exclusivity requirements, and negotiating confidence. Always quote in writing and get a contract.

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Frequently Asked Questions

How much should a UGC creator charge per video?
New creators with under 5K followers typically charge $50–$150 per video. Mid-tier (10K–50K) charge $150–$500. Creators with 50K–200K charge $400–$1,500+. Engagement rate matters more than follower count alone.
Do I need followers to do UGC?
No. UGC for brands is about the content quality, not your personal following. Many brands hire creators purely to produce content for the brand's own channels. You can charge for UGC work even with zero followers — use the "UGC only" option in the calculator.
What is a good engagement rate for a UGC creator?
For TikTok, 3–8% is good. For Instagram, 2–4% is considered strong. Micro-creators (under 10K) often hit 6–12%, which brands value highly for its authenticity signal.
Should I charge for usage rights separately?
Yes, always. Usage rights — especially for paid advertising — are worth as much as the content creation fee itself. A brand running your video as a Meta ad for a year is getting thousands of dollars of value. The calculator adds usage rights multipliers to your base rate.